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Smarter Travel Choices
Smarter travel choices are techniques for influencing the way people travel and include workplace and personalised travel planning, travel awareness campaigns, car sharing and car club schemes. STS can help with the design, development, implementation and evaluation of smarter travel choice measures, including:
- Developing a business case for a travel plan and gaining management buy-in
- Site audits to assess the barriers and opportunities for promoting alternative modes of travel
- Staff travel surveys, focus groups and postcode plotting to explore existing travel patterns and the potential for different measures to achieve changes in travel behaviour
- Developing partnerships with local authorities and service providers, such as public transport operators
- Preparing action plans for managing the development and implementation of the travel plan
- Implementing specific measures to promote public transport, cycling, walking, car sharing and flexible working
- Marketing and communication strategies to help raise awareness and promote alternative modes of travel
- The preparation and review of travel plan documents
Our experience includes support to BAA Heathrow on travel planning issues. The work involved revising the Heathrow travel plan, establishing a programme of personalised travel plans and setting up and running a Heathrow travel plan network in order to promote travel plans to other Heathrow based companies. STS have also worked with Suffolk County Council to assess the business mileage patterns and identify options to help them reduce their business travel.
STS members Simon Collings and Guy Hitchcock were also members of the approved panel of consultants providing travel plan advice under the Government’s Site Specific Advice scheme. Under this programme they provided advice to a wide range of organisations of all sizes in the public and private sector.
 Airport carshare scheme at Heathrow |
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